Cognitive produces a variety of direct thermal and thermal transfer media, with many popular label sizes kept in stock and ready to deliver. Select a link or scroll down to find the right labels and ribbons for your printer. Media for Cognitive Printers Media for Other Manufacturer's Printers Two Basic Types of Media Cognitive Media, just like Cognitive printers, are available in two basic types: Direct Thermal: A general purpose direct thermal paper label stock suitable for most retail and industrial applications which produces a high contrast black image on a white matte finish coated paper. Thermal Transfer: A premium coated, ultra smooth thermal transfer label stock suitable for most retail and industrial applications with excellent ink receptivity. You must order the correct type of media for your printer.